Deep Dig

Insights and Ideas

Browse our growing collection of insightful articles and resources on web design, development, and online business strategies.

How to Gather User Feedback and What to Do With It
When it comes to improving your business (especially your website), few things are more valuable than direct user feedback. Whether you’re launching something new, updating a service, or just trying …
Telling Your Business Story on Your Website
Every business has a story. Whether you’re a solo entrepreneur, a growing family farm, or a team that turned a passion project into a full-time gig, there’s a reason you …
Breaking down the business climate in Philadelphia
We've been building up to this in our series. There is a lo we can write about, but we'll try to be concise. Philadelphia, the largest city in Pennsylvania, serves …
Mobile Matters, But So Does Everything Else
Designing for mobile users is essential, but prioritizing small screens doesn’t mean neglecting larger ones. Mobile-first design ensures a smooth experience on smartphones, but if desktop users feel ignored, you …
WordPress Performance Bottlenecks Many People Ignore (But Shouldn’t)
There's something we all feel but don’t always act on: slow websites. If your WordPress site loads like it’s stuck in molasses, it’s not just frustrating, it’s also costing you …
What Exactly Are Small and Medium-Sized Businesses (SMBs)?
You probably have seen the acronym "SMB" thrown around a lot when researching B2B services, business resources, it's pretty likely we use it in a few spots on this website. …
Navigating Website Design for Niche Markets
If you’re in a niche business, your website needs to speak the same language as your customers. Whether you're selling vintage tractor parts, running a dog bakery, or offering consulting …
SMART Goals: A Blueprint for Success
Setting goals is easy, but achieving them requires being intentional. That’s where SMART goals come in. This framework helps ensure objectives are Specific, Measurable, Achievable, Relevant, and Time-bound, increasing the …
Choosing the Right Web Hosting Provider: A Comprehensive Guide
Selecting the right web hosting provider is a critical decision you may not have thought about. It can significantly impact the performance, reliability, and success of your website. With all …
Building Brand Identity Through Consistent Web Design
Standing out requires more than just eye-catching aesthetics—it demands a distinct and compelling brand identity. Your brand identity is the core of your business, the unique essence that sets you …
Organizing your services for Navigation
Effectively organizing your services on your website is vital for delivering a positive customer experience. A well-structured website not only enhances user satisfaction but also improves your search engine rankings …
Tips for Effective Gallery Display Strategies
Effective online gallery design demands not only aesthetic appeal but also must be useful to the visitor. As websites increasingly serve as platforms for showcasing visual content, understanding optimal display …
How color choices influence user emotions and behavior
Color is a fundamental element of design that goes beyond aesthetics. It plays a crucial role in shaping user emotions, perceptions, and even behavior. In the realm of web design, …
Fundamentals of User Permissions
One of the most critical aspects of website management is handling user permissions, especially if your website has multiple contributors. User permissions determine who can do what on your site, …
Redefining your Business with Digital Transformation
Digital transformation is a comprehensive process that involves the integration of digital technology into all areas of an organization. This transformation is not just about selecting the right software to …
Breaking down the business climate in Harrisburg
Harrisburg, the capital city of Pennsylvania, is located along the Susquehanna River in the eastern part of the state. Recovering from economic mismanagement, the city hosts a growing metropolitan area …
Best Practices for Effective Plugin Management
Plugins play a vital role in extending the functionality and features of your website, whether you're using a content management system (CMS) like WordPress, Joomla, or Drupal. However, managing plugins …
Keeping it Local When Designing Your Website
Local businesses cannot afford to overlook the importance of effective web design. We understand as well as anyone that, whether you're just starting out or you cater to a local …
The Rise of Dark Mode in Web Design: Trends and Considerations
Dark mode, once a niche feature, has become a prominent trend in web design, with users increasingly opting for darker interfaces across devices and platforms. From reducing eye strain to …
What are WordPress Themes?
Themes are a cornerstone of website design and functionality on the WordPress platform. They're common across many site builders, but the breadth and depth of options is palpable on this …