The most direct marketing tool

Share the latest updates to your business, and provide useful information to those most interested in what you have to offer. Remind them of your value, and call on them to rediscover your offering, and make purchases. A newsletter can do all of these with each email, with the added benefit of extending your brand and image as more than just another business. With our newsletter design services, you’ll be able to connect with your subscribers, build relationships, and drive conversions.

Do I need a newsletter?

You should consider starting a newsletter if your business has a seasonal offering, already has a blog or knowledge-base, or you can unpack the latest news in your industry. In these cases, you have the opportunity to offer informational value to your subscribers and provide them an opportunity to rediscover what you do.

What to expect

With our team of experienced designers and marketers, we’ll craft custom newsletters that align with your brand identity and effectively communicate your message. Our services include:

• A comprehensive analysis of your target audience and brand identity
• A custom design that reflects your brand and appeals to your subscribers
• A layout that is optimized for readability and engagement
• Integration of relevant images, graphics, and calls-to-action
• Tested and optimized templates for maximum reach
• Evaluation of newsletter performance and data-driven insights based on your goals
• Ongoing support and maintenance to ensure your newsletters continue to perform

Design qualities to consider

There are several aspects to a newsletter that should be considered before you send your first (or next) email. These elements will greatly improve your subscribers experience, and encourage them to return to your website:

1. Make it easy to subscribe. Allow a website visitor to sign up regardless which page they are on.
2. Make it easy to unsubscribe. Not only is this a professional courtesy, but an increasing number of countries have laws requiring it.
3. Have links to your website and social media at the bottom of the email, and address if you have a storefront. This sounds straightforward but so many DIY newsletter creators forget this!
4. Ensure your email can be read without images. Some email clients disable images by default.
5. Give your newsletter a look and feel consistent with your website. This is, in a way, a little piece of your website landing in the inbox of your subscribers.

More than a message

Newsletters are a powerful way to connect with your customers and keep them informed about your products, services, and company updates. But did you know that they can also be a valuable source of insights into your audience’s behavior and preferences? Virtually all modern newsletter marketing tools offer analytics capabilities, allowing you to see how many people opened your email and if they clicked on any links. With this, you can evaluate your newsletter as a sales funnel, create campaigns, set targets, and grow your business.

Starting or updating your business newsletter

Staying connected with your customers is key to building strong relationships and growing your business. But creating and sending newsletters can be time-consuming and overwhelming, especially if you’re starting from scratch. Let’s develop an email newsletter template for you. Share your events, news, and latest projects and products directly to your readers without worry that it might be buried in their social media feed.

Many newsletter services also have plugins on WordPress. If you use WordPress for your website, you can send out newsletters directly from your website dashboard. We can also automate posting to your social media, so you can spend more time with your clients. Learn more about our automation and site management services.